Technology

Birch CEO Presenter at 2020 Access, Lift & Handlers Conference Fall 2020

November 18, 2020

The 2020 ALH-Access, Lift & Handlers International Conference- this October drew hundreds of participants from around the world to present the latest on equipment and equipment rental business trends, safety, operations and new technologies. Birch Owner/CEO Sarah Rothenbuhler represented the United States independent equipment industry and co-chaired the event with an impressive line up of […]


Birch Equipment Upgrades Tech Tools for Enhanced Customer Experiences

September 11, 2017

Birch Equipment has launched new products this year to improve customer equipment rentals and purchases including development of a web-based rental management system app and a complete overhaul of the company website. Birch Equipment’s proprietary, state-of-the-art Streamlined Management System gives customers 24-7 online access to the entire rental process – from identifying equipment needs to […]


Tech-Savvy Birch Equipment Launches Streamlined Management System (SMS)

January 01, 2017

(BELLINGHAM, WA) – Birch Equipment is breaking the mould in the equipment rental industry by launching its Streamlined Management System (SMS) for planning and managing the rental process for construction, manufacturing and industrial projects. The SMS is a proprietary state-of-the-art application that gives customers 24-7 online access to streamlining the entire rental process – from […]